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1976, 20th Printing.

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Jewelry, be it a sparkling pair of earrings or a striking bracelet, is both a form of adornment and a creative expression. “Picture Yourself Making Jewelry and Beading” shows you how to design and make unique, custom pieces of jewelry to both wear with pride and share with others, whether you are just getting started or are looking for new ideas and inspiration. More than a dozen projects, many with variations, are explained in detailed, step-by-step instructions accompanied by (more…)

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Discover How to Profit From Your Craft — Review

Review

Discover How to Profit From Your Craft

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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social netw (more…)

From Booklist

Just what we need: a book encouraging “junk” e-mail. But not all e-mail marketing is “spam,” as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He a (more…)

Everyone

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.

Praise for The Truth About Email Marketing

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can’t af (more…)

E-mail seems like a terrific marketing tool