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“If you’re serious about starting a jewelry-making business, then the place to start is with .”  —Detroit News Crafts Blog”Optimistic, but also straightforward, helpful, and honest.”  —BellaOnline.com Guide to Jewelry Making”Pricing is always a problem for crafters and here Lareau’s formula comes to the rescue.”  —MonstersandCritics.com”The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who ha (more…)

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Product DescriptionThe Online Teaching Survival Guide provides an overview of theory-based techniques for online teaching or for a technology-enhanced course, including course management, social presence, community building, and debriefing. Based on traditional pedagogical theory, this resource integrates the latest research in cognitive processing and learning outcomes. From a practical approach, this guidebook presents instructional strategies in a four-phase timeline, suitable for … More >>

The Online Teaching Survival Guide: Simple and Practical Pedagogical Tips

From Booklist

Just what we need: a book encouraging “junk” e-mail. But not all e-mail marketing is “spam,” as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He a (more…)

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating (more…)

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can’t af (more…)

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works (more…)

Product DescriptionHave you always wanted to do private training, but didn’t know how to go about it? This guide is like having a friend explain it all. You’ll start with exercises to assess your current skills, learn about sales and scheduling, and view sample phone scripts. Then it’s on to the ins and outs of taking a history: questionnaires are broken down into lifestyle, training and behavior issues, and include explanations of what your clients’ answers might mean. You’ll get poi… More >>

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